Beyond E-commerce: How to Get Your Products on the Shelves of Mexico's Major Retail Chains

 

• Making the leap from online to the shelf and why you must

  
  

  

  
  
  

E-commerce in Mexico is booming, yes, but the country's retail landscape holds a silent giant: the Modern Channel (supermarkets, convenience stores, and department stores). For a foreign seller, placing a product on the shelves of a Walmart, OXXO, or Liverpool represents massive brand validation and direct access to millions of consumers who still prefer to shop in person.

The Challenge? Penetrating these major chains is a rigorous process. It requires negotiation know-how, specific logistics, and a deep understanding of the offline shopper.

That's why we invite you to an exclusive Masterclass where we will unveil the strategies to help your product, whether imported or niche, conquer both the Mexican Modern Channel (large retail chains) and the Traditional Channel (small, independent stores).

The dominance of Mexican retail: Figures you can't ignore

Even as e-commerce grows, the bulk of retail sales in Mexico still happen in physical stores, underscoring the necessity of an omni-channel strategy.

Sector	Key Data for 2024 (Source: AM Retail Activity, ANTAD)	Impact for Your Business
Total Retail	The Mexican retail sector is worth billions of pesos and is a key economic driver.	84.2% of sales in the country still involve a physical transaction.
Modern Channel	Supermarkets and self-service stores (Walmart, Chedraui, Soriana) account for the majority of fast-moving consumer goods (FMCG) sales.	Access to a consumer who buys in volume and frequency.
Convenience Stores	Chains like OXXO boast over 20,000 stores in Mexico, making them crucial points of sale for impulse and proximity purchases.	Massive market penetration and brand visibility in every city.
The Consumer	Mexican shoppers are still highly sensitive to the in-store experience and prefer to touch, see, and compare products before buying.	The need to invest in attractive packaging and strong in-store display strategies.

Conclusion: If you want massive growth and brand validation, you need to be on the shelf.

Your challenge: From MarketPlace to the Modern Channel

For a foreign seller, the transition from e-commerce to brick-and-mortar brings new challenges:

1. Negotiating with Buyers: Buyers at major chains demand strict adherence to volume, pricing, and payment terms. You need a solid pitch strategy.

2. Specific B2B Logistics: Shipping a full truckload to the chains' Distribution Centers (CEDIS) (B2B) is very different from sending a single package (B2C). Precision and strict adherence to delivery schedules are non-negotiable.

3. Reinforced Regulatory Compliance: Chains require your product to comply 100% not only with import regulations but also with their own internal labeling and quality standards.

4. Legal Structure: To become a formal supplier, you need a solid legal and fiscal entity in Mexico, capable of issuing CFDI invoices and managing complex payment terms (credit and discounts).

Exclusive MasterClass: Your roadmap to placing your product

We invite you to a unique session designed to transform your expansion strategy. We won't give you theory; we'll give you the actionable roadmap.

We are proud to present our special guest expert:

Patricio de Ajuria:

• CEO at Commercial Engineering Company with over 30 years of experience.

• Expert in Modern Channel, Traditional Channel, and SMEs.

• Specialist in leading and transforming commercial strategy and execution.

• His experience is reflected in developing highly differentiated and profitable markets and optimizing processes to maximize profits.

• Track Record: Former Vice President at Cadbury Schweppes and previously at Coca-Cola FEMSA.

Get your product on the shelf! Register for the MasterClass

Don't let your expansion stop at digital. With the right strategy, your product can achieve massive visibility in Mexico's leading stores. This is a must-attend opportunity to learn from someone who has been on the buying side of the chain.

MasterClass: "How to get your products on the shelves of Mexico's major retail chains"

Detail	Information
Date:	Tuesday, December 2, 2025
Time:	7:00 PM Mexico City (CDMX)
	8:00 PM Colombia
Format:	Online via Meet

Space is limited! Register today and get ready to take your brand to the physical shelf.

RESERVE YOUR SPOT WITH THE EXPERT NOW at the following link: https://forms.gle/hjhic7KAXtg4Sw2EA